One of the most basic strategy is to optimize your landing page. But what’s landing page?
It is the first page that the surfer accesses to hang on your site. It is very important because when you click on an advertisement, he wants to find quickly and without mantra the product sought.
Below is the slides from lecture Cast in Search of my colleagues @eduardocereto and @gersonribeiro on this subject:
Postado por Bitteti em Jul 29, 2010 em Web Analytics
There are some tools that allow us to create segregation of users of a site. It is interesting to create promotions focused on each profile and more. Have you noticed that some sites always show things that interest you? This is not mere coincidence.
The video below illustrates one such tool, called BTBuckets
The search engine optimization (SEO translations) is the set of techniques to improve the positioning of a site in the search. This involves many, many recommendations from Google but by simplifying:
Technique
Content
Popularity
Technique
Changes in the site code in order to best practices, especially recommended by Google. Here is a post detailing this: SEO Tips for Developers
Content
Construction of a relevant content and to prioritize the best words in the most important site, such as titles, links and headers.
Popularity
Strategies to get links on other sites. This is perhaps the most difficult and important part of SEO. The more relevant sites pointing to yours, the better.
This is the most concise definition and simple as possible. Look for the most important terms for your business on Google and see which sites have the best SEO for them! Be careful not to confuse with the sponsored results (hopscotch and rectangle box on the right side).
Se você tem essa dúvida, assista ao vídeo abaixo. Veja como é fácil e como vale a pena integrar todas as ferramentas afim de obter os melhores resultados.
